You Have To Ask
There is no way around it, you have to ask. And you better get comfortable with doing so very early on in the history of your new organization. The only way more and more people will get engaged with your world changing passion is if you ask them to. The very best, brightest, capable and most resourced people will not knock your door down to be involved. There are plenty of things that they could be doing with their time and resources. You have to muster your courage, articulate your vision and give very specific and meaningful ways in which other people ‘just need to be involved’ with your mission. And while might not think it is necessary (that’s your pride getting in the way), you would be wise to cast a “we can’t do it without you” appeal based on each individual’s possible contributions.